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The Indian tourism industry can be attributed to several factors.



Firstly, the tremendous growth of Indian economy has resulted in more disposable income in the hands of middle class, thereby prompting increasingly large number of people to spend money on vacations abroad or at home.
Secondly, India is a booming IT hub and more and more people are coming to India on business trips.
Thirdly, aggressive advertising campaign "Incredible India" by Tourism Ministry has played a major role in changing the image of India from that of the land of snake charmers to a hot and happening place and has sparked renewed interest among foreign travelers.

The policy is built around the 7-S Mantra:



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